In today’s fast-moving digital landscape, mastering the right marketing strategies can set you apart—helping you engage audiences, drive conversions, and build a powerful brand presence. As technology evolves rapidly and consumer behaviors shift, staying competitive requires continuous learning and adaptation.
With 72 percent of marketing budgets now dedicated to online strategies and the digital marketing industry growing by nine percent annually, there’s never been a better time to sharpen your marketing skills.
Harvard Business School Online offers three marketing courses as part of our Marketing Learning Track:
Whether you want to refine your marketing approach, strengthen your brand’s position, or grow a new venture, choosing the right course will give you the skills and insights to succeed in today’s competitive market.
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How to Decide Between HBS Online’s Marketing Courses
Selecting the right HBS Online marketing course begins with clarifying your career objectives. Are you looking to enhance your current marketing strategy, strengthen your brand’s presence, or launch a business? Aligning your choice with your long-term goals ensures you gain relevant, functional knowledge.
HBS Online marketing courses cater to both seasoned marketers and those from other industries seeking to build marketing expertise. From foundational strategies to specialized insights, there’s a course for every experience level.
If you’re eager to deepen your expertise, consider completing all three marketing courses within 18 months to earn an advanced Certificate of Specialization in Marketing, which can bolster your resume and showcase your dedication to professional development.
Here’s a breakdown of each course:
Develop Digital Marketing Strategies That Reach and Retain Customers
Digital Marketing Strategy
Digital Marketing Strategy is a seven-week course taught by HBS Professor Sunil Gupta that provides the foundation for building data-driven marketing strategies that effectively reach, convert, and retain customers in today’s dynamic online environment.
Ideal for those looking to expand their marketing efforts, transition into the field, or refine and optimize existing strategies, this course equips participants with essential skills to drive marketing effectiveness.
Course Summary:
Build Brands That Deliver Maximum Value to Your Consumers and Company
Creating Brand Value
If you aim to differentiate your brand and stand out in a crowded marketplace, Creating Brand Value is the course for you.
Taught by HBS Professor Jill Avery, this six-week course will walk you through defining your brand’s value, crafting a compelling brand story that resonates with your target audience, and managing your brand for long-term success.
Course Summary:
Explore the Art and Science of Launching Something New
Entrepreneurial Marketing
If you’re launching a business or building a new product or service within an established firm, Entrepreneurial Marketing provides practical strategies to scale with minimal data, limited resources, and tight budgets.
In this four-week course led by HBS Professor Christina Wallace, you’ll explore the difference between traditional and entrepreneurial marketing, gain tools to develop an entrepreneurial mindset, and learn how to turn your business idea into a viable operation.
Course Summary:
The ROI of HBS Online Marketing Courses
Enrolling in an HBS Online marketing course is a significant investment
in your career growth. It will equip you with applicable skills, expand your professional network, and open doors to new opportunities.
Here are five examples of how you could benefit from an HBS Online marketing course.
1. Stay Ahead in a Rapidly Changing Industry
To succeed in marketing, experience alone isn’t enough—ongoing education is key. With tools and platforms constantly evolving, staying up to date on industry trends and sharpening your skills is crucial for career growth and business success.
HBS Online marketing courses provide a flexible and actionable way to enhance your expertise while staying ahead of the curve. Using the case method, you’ll tackle real-world business challenges, engage in interactive simulations, and gain insights from top business leaders to make a meaningful impact in your industry.
2. Boost Your Career Prospects
Adding an HBS Online course to your resume is a powerful testament to your commitment to professional growth. In a survey conducted by market research firm City Square Associates, 91 percent of learners reported that HBS Online had a positive impact on their careers. Thirty-six percent were able to make a career change after completing their course, while 31 percent earned a promotion.
Whether you’re pursuing a career change, interested in advancement within the marketing industry, or seeking a promotion in your current role, HBS Online marketing courses can help you take the next step.
3. Maximize Your Earning Potential
The same survey by City Square Associates revealed that 42 percent of learners experienced an average salary increase of $17,000 after completing their HBS Online course—an approximate 10-times return on investment.
Additionally, 16 percent received bonuses averaging $14,000, demonstrating the significant impact these courses can have on your career advancement and earnings.
4. Connect with a Global Network
The HBS Online Community spans more than 30 Chapters worldwide, offering you access to a global network of like-minded professionals passionate about business. You’ll have the opportunity to collaborate on projects, share ideas, ask questions, and explore potential job opportunities within the marketing industry and beyond.
By completing a course, you’ll also be invited to HBS Online’s annual learner conference, Connext. This hybrid event brings together current and past participants for an immersive experience featuring HBS faculty case discussions, valuable networking opportunities, and community-building.
5. Take Courses on Your Own Time
HBS Online utilizes an accessible, 100 percent online learning model, allowing you to complete coursework at your own pace. This format lets you integrate your studies into your schedule, helping you maintain a healthy work-life balance.
This flexibility enables you to access course materials anytime, anywhere—making it easy to incorporate learning into your daily routine. Remember, you’re in control of your professional journey, and that autonomy is key to success.
Benefits of the HBS Online Learning Experience
While each HBS Online course specializes in different areas, they all offer high-quality content that fosters an interactive learning experience. HBS Online courses stand out for several reasons, including:
- World-class faculty
- Self-paced online coursework
- Engaging, interactive content
- Social interaction with fellow learners
- Real examples of business challenges faced by experts
- A global network of business professionals
- Career growth and a positive return on investment
Reach Your Marketing Goals With HBS Online
HBS Online marketing courses are designed for experienced professionals and those eager to expand their knowledge. Whether you’re looking to explore digital marketing through Digital Marketing Strategy, build a powerful brand identity with Creating Brand Value, or develop an entrepreneurial mindset with Entrepreneurial Marketing, each course provides tailored insights to help you achieve your goals and stay competitive.
Are you ready to take the next step? Explore our marketing courses, or consider pursuing a Certificate of Specialization in Marketing by completing three courses within the marketing subject area. Not sure where to start? Download our online learning success guide to learn more about how an online program can benefit your career.
